Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
This paper aims to confirm the hypothesis of synergistic effect of alignment of business environment scanning strategy with IT strategy on market performance in large and medium-sized enterprises in Poland. A model of alignment of the strategies of business environment scanning and IT in the enterpr...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2013
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100018 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582013000100018 |