THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA
In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost eco...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/11110/1752 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1752 |