Gender Stereotyping, Sex and Violence in Portuguese and Spanish Advertisement

This study analyses the gender stereotypes, sex and violence in advertisements in all media except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase the...

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Bibliographic Details
Main Author: Pereira, Francisco Costa (author)
Other Authors: Verissimo, Jorge (author), Diaz, Ana Castillo (author), Correia, Rosário (author)
Format: article
Language:por
Published: 2013
Subjects:
Online Access:https://doi.org/10.17231/comsoc.23(2013).1626
Country:Portugal
Oai:oai:journals.uminho.pt:article/988