Gender Stereotyping, Sex and Violence in Portuguese and Spanish Advertisement

This study analyses the gender stereotypes, sex and violence in advertisements in all media except radio, from Portugal and Spain. We have conducted this study after ascertaining that gender stereotypes, as well as sexual and violent scenes, are embedded in advertisement as a formula to increase the...

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Detalhes bibliográficos
Autor principal: Pereira, Francisco Costa (author)
Outros Autores: Verissimo, Jorge (author), Diaz, Ana Castillo (author), Correia, Rosário (author)
Formato: article
Idioma:por
Publicado em: 2013
Assuntos:
Texto completo:https://doi.org/10.17231/comsoc.23(2013).1626
País:Portugal
Oai:oai:journals.uminho.pt:article/988