Brand logo and brand gender : how brand logo elements influence brand gender perceptions and affect towards the logo
Brands, as humans, may be different when it comes to their personality. Among the several traits building brand personality, brand gender is one of the most critical ones. Brand logos, as the primary design elements of a brand and as a critical communication cues, may significantly influence brand g...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/32073 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/32073 |