Fan-club relationships: The effect of player transfers on brand love and fan-club engagement
The Player Transfer Market plays a key role on a club’s financial and sports performance. Additionally, the total transfer fees have been growing exponentially in the past years and becoming even more important for football clubs’ business models. But what do fans think and feel about this? This res...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/22163 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22163 |