The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement
The growing attention to environmental problems all over the world made the market for green products to dramatically increase in recent years, turning green marketing in an important approach for firms to gain competitive advantage. However, as more companies are becoming aware of this competitive...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/19047 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19047 |