Marketing plan to increase LG’S TV product category premium perception by end consumers” communications plan focused on advertising

LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs. Ke...

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Bibliographic Details
Main Author: Suspiro, Eduarda Ferreira (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Integrated marketing communications
Premium
B2c marketing
Lg
Communication plan
Oled Tv
Marcoms
Olv
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138603
Country:Portugal
Oai:oai:run.unl.pt:10362/138603

Internet

http://hdl.handle.net/10362/138603

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