The (not so) secret life of senior social media influencers: an analysis of the top five 'granfluencers', on Instagram
The changing media landscape and consumption along with the decreased efficacy of traditional advertising have confronted brands with the challenge to unravel different and innovative ways to effectively communicate with their targets. Influencer marketing is one of the strategies that is thriving a...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.21/14764 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/14764 |