Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process
Tourism has been playing a very important role as a factor of regional and local development, through the cultural consumption of tourists. Creative tourism emerges from a new paradigm of cultural tourism, where marketing is indispensable in its promotion. Creativity has gained an additional appreci...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/11110/1796 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/1796 |