Identifying patterns of alumni commitment in key strategic relationship programmes

Higher education institutions (HEIs) need to understand their alumni when drawing strategic relationship programmes. This paper aims to identify clusters of alumni based on their commitment relationship and to analyse factors influencing their intention to collaborate with the HEI. The study took pl...

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Detalhes bibliográficos
Autor principal: Pedro, Ilda (author)
Outros Autores: Mendes, Júlio da Costa (author), Pereira, LN (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Relationship marketing
Alumni
Commitment-relationship
Clustering
Binomial logit
Texto completo:http://hdl.handle.net/10400.1/14699
País:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/14699

Texto Completo

http://hdl.handle.net/10400.1/14699

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