Identifying patterns of alumni commitment in key strategic relationship programmes

Higher education institutions (HEIs) need to understand their alumni when drawing strategic relationship programmes. This paper aims to identify clusters of alumni based on their commitment relationship and to analyse factors influencing their intention to collaborate with the HEI. The study took pl...

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Bibliographic Details
Main Author: Pedro, Ilda (author)
Other Authors: Mendes, Júlio da Costa (author), Pereira, LN (author)
Format: article
Language:eng
Published: 2021
Subjects:
Relationship marketing
Alumni
Commitment-relationship
Clustering
Binomial logit
Online Access:http://hdl.handle.net/10400.1/14699
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/14699

Internet

http://hdl.handle.net/10400.1/14699

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