The impact of coronavirus on consumer behaviour in supermarket goods: the use of retail platforms/applications

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Sequeira, Filipa Alexandra dos Santos (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
COVID-19
consumer behaviour
e-commerce
supermarket goods
adoption model
comércio eletrónico
comportamento do consumidor
bens de supermercado
modelo adoção
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 8 - Trabalho decente e crescimento economico
SDG 9 - Inovação infraestrutura
Online Access:http://hdl.handle.net/10362/132864
Country:Portugal
Oai:oai:run.unl.pt:10362/132864

Internet

http://hdl.handle.net/10362/132864

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