Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service quality
Findings – Research results show that market orientation has a positive direct effect on business performance. Moreover, results indicate that market orientation effects on business performance are mediatedthroughoutthehotels’abilitytoprovideservicequality. Originality/value – Despite the large amou...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.6/6810 |
| Country: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/6810 |