Defining a differentiation strategy in the undifferentiated jewellery retail sector
The ambition of realizing a project that might be useful in practical terms was the incentive to develop this project regarding the company that was born within my family – Ourivesaria Charme. Counting with twenty years of experience, this company develops its jewellery retailing activity in one of...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10071/8533 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8533 |