Creating Customer Engagement on Social Media

Nearly half of the world’s population, roughly 3.8 billion people, use some form of social media, so the importance of customer engagement through social media has skyrocketed in recent years. Medium and large businesses spend roughly 11% of their marketing budgets, nearly $84 billion, specifically...

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Bibliographic Details
Main Author: Santini, Fernando de Oliveira (author)
Other Authors: Ladeira, Wagner Junior (author), Pinto, Diego Costa (author), Maurer Herter, Márcia (author), Sampaio, Claudio Hoffmann (author), Babin, Barry J. (author)
Format: other
Language:eng
Published: 2022
Subjects:
Social media
Customer engagement
SDG 8 - Decent Work and Economic Growth
Online Access:http://hdl.handle.net/10362/138442
Country:Portugal
Oai:oai:run.unl.pt:10362/138442

Internet

http://hdl.handle.net/10362/138442

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