Creating Customer Engagement on Social Media

Nearly half of the world’s population, roughly 3.8 billion people, use some form of social media, so the importance of customer engagement through social media has skyrocketed in recent years. Medium and large businesses spend roughly 11% of their marketing budgets, nearly $84 billion, specifically...

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Detalhes bibliográficos
Autor principal: Santini, Fernando de Oliveira (author)
Outros Autores: Ladeira, Wagner Junior (author), Pinto, Diego Costa (author), Maurer Herter, Márcia (author), Sampaio, Claudio Hoffmann (author), Babin, Barry J. (author)
Formato: other
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10362/138442
País:Portugal
Oai:oai:run.unl.pt:10362/138442