Customer segmentation on hotel loyalty programs: leveraging loyalty with data mining

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

Detalhes bibliográficos
Autor principal: Caetano, Joana Maria Pereira Lupi (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Loyalty
Hotel Loyalty programs
Data mining
Customer Segmentation
Clustering
K-means
Texto completo:http://hdl.handle.net/10362/113175
País:Portugal
Oai:oai:run.unl.pt:10362/113175

Texto Completo

http://hdl.handle.net/10362/113175

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