Customer segmentation on hotel loyalty programs: leveraging loyalty with data mining

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

Bibliographic Details
Main Author: Caetano, Joana Maria Pereira Lupi (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Loyalty
Hotel Loyalty programs
Data mining
Customer Segmentation
Clustering
K-means
Online Access:http://hdl.handle.net/10362/113175
Country:Portugal
Oai:oai:run.unl.pt:10362/113175

Internet

http://hdl.handle.net/10362/113175

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