Using data mining for bank direct marketing: an application of the CRISP-DM methodology
The increasingly vast number of marketing campaigns over time has reduced its effect on the general public. Furthermore, economical pressures and competition has led marketing managers to invest on directed campaigns with a strict and rigorous selection of contacts. Such direct campaigns can be enha...
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| Outros Autores: | , |
| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2011
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/14838 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/14838 |