Investigating which factors influence consumer’s online purchase intentions: The luxury watch industry
The luxury watch industry and all its stakeholders, with a special focus on consumers and retailers, is in need of change due to the digital revolution of the 21st century. Such a unique experience is traditionally made possible by tailored customer service, state of the art stores and displays, whi...
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10071/24137 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24137 |