The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
Price is often understood as a reason not to act as intended(i.e. Intention-behavior gap). While mobile banking is becoming increasingly popular, little is known about whether consumers are willing to pay more for a sustainable focus. This study examines whether price is a barrier to using sustainab...
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10362/145444 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/145444 |