A genetic algorithm approach for the TV self-promotion assignment problem

We report on the development of a Genetic Algorithm (GA), which has been integrated into a Decision Support System to plan the best assignment of the weekly self-promotion space for a TV station. The problem addressed consists on deciding which shows to advertise and when such that the number of vie...

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Bibliographic Details
Main Author: Pereira, P. A. (author)
Other Authors: Fontes, Fernando A. C. C. (author), Fontes, Dalila B. M. M. (author)
Format: conferencePaper
Language:eng
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/1822/11805
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/11805