Consumers' perception of corporal social responsability as key to sucessful relationships with grocery retailers
Nowadays, it is fundamental to build long-term relationships with stakeholders and to win customers’ loyalty is viewed as a priority by many organizations. However, it is not enough to implement a loyalty program; it is necessary something more consistent to create, maintain and sustain a solid base...
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| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/12454 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12454 |