Do consumers recognise and associate purpose with real brands? Possible differences between leadership and sectors
The impact that brands intend to make in the world and in society is increasingly valued by consumers, so organisations are becoming more concerned with their purpose and the way they communicate it. However, is the purpose of brands clearly recognised by consumers? This research aims to find the an...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.14/38452 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/38452 |