The role of cultural mega events In the enhancement of city’s image attributes
In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all t...
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/7089 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/7089 |