Internationalization strategy of Quinta dos Termos to Canada
Quinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers....
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10362/15460 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/15460 |