Customer valuation model: applied to a foodservice commodities supplier
In last few years, terms like customer centric organization; customer focused strategies; customer metrics and customer value assessment have became buzzwords in the organizations. Independently from which angle managers are grasping these concepts, a common denominator seems to accede that customer...
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| Format: | masterThesis |
| Language: | eng |
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2013
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| Online Access: | http://hdl.handle.net/10071/4610 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/4610 |