Choosing independence or affiliation: the case of Portuguese four- and five-star hotels
In the increasingly competitive hotel environment, decision-makers must consider the risks and benefits of remaining independent or affiliating with a brand or consortium. This research sought to understand the level of importance associated with a set of motivating factors considered by Portuguese...
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| Other Authors: | , , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10451/44841 |
| Country: | Portugal |
| Oai: | oai:repositorio.ul.pt:10451/44841 |