Choosing independence or affiliation: the case of Portuguese four- and five-star hotels

In the increasingly competitive hotel environment, decision-makers must consider the risks and benefits of remaining independent or affiliating with a brand or consortium. This research sought to understand the level of importance associated with a set of motivating factors considered by Portuguese...

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Bibliographic Details
Main Author: Almeida, Sofia (author)
Other Authors: Sheppard, Valerie (author), Costa, Carlos (author), Simões, José Manuel (author), Costa, Raquel (author)
Format: article
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10451/44841
Country:Portugal
Oai:oai:repositorio.ul.pt:10451/44841