What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/42532 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/42532 |
| Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
|---|