The APEV Scale: A Measure of Annual Performance of an Export Venture

Annual company reports and financial statements rarely distinguish between the domestic and export markets’ operations, and even more rarely provide annual financial indicators on specific export ventures performance. This situation is a major obstacle to the development of export marketing practice...

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Bibliographic Details
Main Author: Lages, Luis Filipe (author)
Other Authors: Lages, Cristiana R. (author), Lages, Carmen (author)
Format: workingPaper
Language:eng
Published: 2019
Subjects:
APEV
STEP
EXPERF
Export Venture Performance
Export Marketing
Online Access:http://hdl.handle.net/10362/83470
Country:Portugal
Oai:oai:run.unl.pt:10362/83470

Internet

http://hdl.handle.net/10362/83470

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