Pervasive business intelligence: a marketing intelligence framework proposal

Doctoral Thesis in Information Systems and Technologies Area of Information Systems and Technology

Bibliographic Details
Main Author: Guarda, Teresa Maria Gaspar dos Santos (author)
Format: doctoralThesis
Language:eng
Published: 2015
Subjects:
Business Intelligence
Pervasive Business Intelligence
Database Marketing
Data Mining
Process Mining
Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Online Access:http://hdl.handle.net/1822/40419
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/40419

Internet

http://hdl.handle.net/1822/40419

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