How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?

This dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of...

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Bibliographic Details
Main Author: Pinto, Catarina Rodrigues Ferreira (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Luxury
Portuguese luxury consumers
Luxury products
Luxury experiences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/39290
Country:Portugal
Oai:oai:run.unl.pt:10362/39290

Internet

http://hdl.handle.net/10362/39290

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