How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
This dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10362/39290 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/39290 |