Jerónimo Martins international strategic expansion into the colombian market

Having existed for more than two decades in the Portuguese and Polish markets, Portuguese familyowned Jerónimo Martins group established operations in Colombia under the brand Ara in 2013. After a careful research and detailed analysis, the Company decided to begin its business in the Colombian zona...

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Bibliographic Details
Main Author: Esguerra, Rodrigo Laserna (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10362/20477
Country:Portugal
Oai:oai:run.unl.pt:10362/20477