Jerónimo Martins international strategic expansion into the colombian market
Having existed for more than two decades in the Portuguese and Polish markets, Portuguese familyowned Jerónimo Martins group established operations in Colombia under the brand Ara in 2013. After a careful research and detailed analysis, the Company decided to begin its business in the Colombian zona...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10362/20477 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/20477 |