Barriers that are preventing e-commerce to thrive in Portugal
This research emerged with the intent to study the barriers for B2C e-commerce adoption in Portugal which still relevant today, highlighting the obstacles that have been less exploited by previous researches: the impact of offline shopping pleasure and the influence of the distance to shopping malls...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/32041 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/32041 |