Barriers that are preventing e-commerce to thrive in Portugal
This research emerged with the intent to study the barriers for B2C e-commerce adoption in Portugal which still relevant today, highlighting the obstacles that have been less exploited by previous researches: the impact of offline shopping pleasure and the influence of the distance to shopping malls...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/32041 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/32041 |