Analyzing the senior consumers’ attitude toward advertising: traditional and new media
Senior consumers have received limited attention from researchers and practitioners. Therefore, advertising managers become reliant on limited research and standing stereotypes to set their strategies. At the same time, more and more people start spending more time in later adulthood than in any oth...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10071/9180 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9180 |