The logistics role of physical stores in the e-commerce channel of an omni-channel retailer

This paper explores how physical stores may be integrated in the online operations of an omni-channel retailer. A literature review enabled the creation of an initial framework, which was then validated by expert interviews. It was found that savings in transportation costs may support store fulfill...

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Bibliographic Details
Main Author: Abreu, Helena Margarida de Sousa (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10362/104022
Country:Portugal
Oai:oai:run.unl.pt:10362/104022