The logistics role of physical stores in the e-commerce channel of an omni-channel retailer
This paper explores how physical stores may be integrated in the online operations of an omni-channel retailer. A literature review enabled the creation of an initial framework, which was then validated by expert interviews. It was found that savings in transportation costs may support store fulfill...
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Format: | masterThesis |
Language: | eng |
Published: |
2020
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Online Access: | http://hdl.handle.net/10362/104022 |
Country: | Portugal |
Oai: | oai:run.unl.pt:10362/104022 |