Reference pricing with elastic demand for pharmaceuticals

This paper analyzes pharmaceutical producers (of branded and generic drugs) pricing de- cisions in a context which combines the classical Hotelling framework (commonly adopted in the literature) with the possibility that consumers demands are price elastic. We analyze with particular interest two co...

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Detalhes bibliográficos
Autor principal: Gonçalves, Ricardo (author)
Outros Autores: Rodrigues, Vasco (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2016
Assuntos:
Texto completo:http://hdl.handle.net/10400.14/21062
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21062