Case study-fujitsu and CRM : the impact of customer relationship management on Futjitsu as a service providing company

Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho.

Bibliographic Details
Main Author: Nooren, Ella (author)
Format: masterThesis
Language:eng
Published: 2012
Subjects:
Customer relationship management
Customer satisfaction
Fujitsu
Loyalty
Relationship marketing
Online Access:http://hdl.handle.net/10316/21510
Country:Portugal
Oai:oai:estudogeral.sib.uc.pt:10316/21510

Internet

http://hdl.handle.net/10316/21510

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