An internationalization strategy: How can NOVA- School of Business and Economics attract more Chinese Students?

In the present report I intend to study the Chinese higher education market and Chinese students’ rationales behind the selection of a foreign university, so as to propose simple, feasible, effective measures that will ultimately attract more Chinese students to Nova SBE. In order to do so, it was d...

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Detalhes bibliográficos
Autor principal: esteves, Ana Catarina Garcia da Costa Beato (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
Internationalization strategy
Higher education system
Chinese higher education market
Chinese students’ behaviors and motivations while studying abroad
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/17235
País:Portugal
Oai:oai:run.unl.pt:10362/17235

Texto Completo

http://hdl.handle.net/10362/17235

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