An internationalization strategy: How can NOVA- School of Business and Economics attract more Chinese Students?

In the present report I intend to study the Chinese higher education market and Chinese students’ rationales behind the selection of a foreign university, so as to propose simple, feasible, effective measures that will ultimately attract more Chinese students to Nova SBE. In order to do so, it was d...

Full description

Bibliographic Details
Main Author: esteves, Ana Catarina Garcia da Costa Beato (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Internationalization strategy
Higher education system
Chinese higher education market
Chinese students’ behaviors and motivations while studying abroad
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/17235
Country:Portugal
Oai:oai:run.unl.pt:10362/17235

Internet

http://hdl.handle.net/10362/17235

Similar Items