Coopetition and strategic networks in the fast-moving consumer-goods industry : category management as a strategic opportunity in crisis
Managers need to understand that networks should be an important part of their strategy and that cooperation and competition should be intertwined in the business context. The biggest opportunities in business don’t come from playing the game better than everyone else - they come from changing the f...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10400.14/15922 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/15922 |