What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
What influences customers behavior? How do they become loyal to a certain supermarket or product? One key element of understanding and managing customer experience is the ability to measure and monitor customer reactions to firm offerings, especially customer attitudes and perceptions. Nowadays cust...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10071/19509 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19509 |