The consolidation of a brand : Parfois

Parfois is a Portuguese multinational company in the fashion accessories industry counting with twenty years of history. The brand is present in 50 countries and exhibits in 2014 more than 500 stores all over the world, in both developed and emerging markets. Parfois has revolutionized the fashion a...

Full description

Bibliographic Details
Main Author: Dias, Ana Rita Guerreiro Marques (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Fashion accessories
International expansion
Brand consolidation
Growth
Parfois
Acessórios de moda
Expansão
Consolidação
Crescimento
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/21442
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21442

Internet

http://hdl.handle.net/10400.14/21442

Similar Items