Fostering Consumer–Brand Relationships through social media brand communities

Santos, Z. R., Coelho, P. S., & Rita, P. (2022). Fostering Consumer–Brand Relationships through social media brand communities. Journal of Marketing Communications, 28(7), 768-798. https://doi.org/10.1080/13527266.2021.1950199

Detalhes bibliográficos
Autor principal: Santos, Zélia Raposo (author)
Outros Autores: Coelho, Pedro Simões (author), Rita, Paulo (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
brand identity
brand loyalty
brand trust
Consumer engagement
consumer-brand identification
social media
Business and International Management
Marketing
Texto completo:http://hdl.handle.net/10362/130751
País:Portugal
Oai:oai:run.unl.pt:10362/130751

Texto Completo

http://hdl.handle.net/10362/130751

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