NOTO´s internationalization strategy to Germany

The goal of this dissertation is to define an internalization strategy to NOTO- a small-medium furniture company- that pretends to expand its activity to foreign markets in order to increase its sales and consequently its economies of scale. Currently, the company produces, in outsourcing, premium f...

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Bibliographic Details
Main Author: Costa, Ana Sofia de Oliveira Pinho Dias da (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Small-medium company
Internalization
Entry mode
Strategy
Exportation
Pequena-média empresa
Internacionalização
Modo de entrada
Estratégia
Exportação
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29271
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29271

Internet

http://hdl.handle.net/10400.14/29271

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